Prof. Dr. Thomas Dobbelstein
University Projects
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Optimisation-oriented analysis of food literacy among students, Foundation for Innovation in University Teaching (2024)
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Sales-Funnel analysis for notebooks, Sigel GmbH (2024)
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Young people's demands on the city of Überlingen, City of Überlingen (2023)
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Market potential analysis for yeast oil extracted from waste bread - Bäckerei Hamma (2022)
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Analysis of competition of Farny beer brand and consumption characteristics of regional vs. (inter)national beer brands - Edelweissbrauerei Farny (2022
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Generation Z's understanding of sustainability in the fashion industry - Cape Town Fashion Council (2022)
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Analysis of the user experience as foundation of a facelift for the Hymer motorhomes BMC-T / BMC-I - Hymer GmbH & Co. KG (2021)
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Requirements of junior employees in caring professions concerning the employer - Stiftung Liebenau und Institut für soziale Berufe (2021)
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Consumer Patronage of Fashion Design Entrepreneurs in South Africa and Germany - Cape Town Fashion Council (2021)
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The importance of lighting in office planning - identification and analysis of decision-makers - LTS Licht und Leuchten GmbH (2020)
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The influence of personality traits on shopping behavior before, during and after the Corona Lock Down in Germany and South Africa, Zentrum für empirische Kommunikationsforschung and University of Kwazulu-Natal (2020)
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Influence of climate neutrality on wine purchases - market analysis in the segment of 20 - 30 year old female customers for the wine brand allure, zgm winery (2020)
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Past Corona - Patients' requirements on medical practices, VISION PRAXIS (2020)
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Acceptance of Multi-Channel-Technologies, Walbusch foundation chair for Multi-Channel-Management (2019)
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Making puzzles attractive for non-Puzzlers, Ravensburger AG (2019)
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Market potential and target groups analysis to increase leads and conversion, mein-gardinenshop.de (2019)
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Recommendations for strategic market positioning and operational optimization based on fundamental target group analyzes, Regio Airport Mengen (2018/19)
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Reservations and fears of consumers towards smart home products - EURONICS, University of Applied Science Albstadt-Sigmaringen, Universtty of Johannesburg (2018)
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Analysis of customer-specific purchase decisions processes for shredders - HSM (2018)
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Status and development potential of digitization in the county of Ravensburg – Landkreis Ravensburg (2017)
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Availability Check / Click & Collect / Click & Reserve - Multi-channel use and its determinants in Germany - Walbusch foundation chair for Multi-Channel-Management (2017)
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Comparison of online and offline shopping for selected product groups in South Africa and Germany – University of Pretoria / National Research Foundation South Africa (2017)
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Future and digitization of the commercial dishwasher - Winterhalter Deutschland GmbH (2016)
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Image and reputation analysis - Vom Fass AG (2016)
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Determinants for selecting a course of study - Sector Education and Training Authority and Wholesale and Leadership Retail Chair (2016)
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Determinants of the use of price-search engines, Aarhus University, School of Business and Social Sciences (2015)
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Requirements of self-employed physicians regarding banking services, an empirical analysis in the district of Ravensburg, Kreissparkasse Ravensburg (2015)
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Motivation for visiting inner cities - a trade-oriented analysis – Stadt und Wirtschaftsforum Ravensburg (2015)
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Factors influencing the purchasing behavior of German dentists for X-ray equipment, KaVo dental (2014)
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Satisfaction analysis of students at Baden-Württemberg, Cooperative State University, Ravensburg (2014)
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Future perspectives for the Baden-Württembergische Chinagesellschaft (2014)
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Analysis and recommendations for the medium-term orientation of business policy, Kürschner Mayer, Wangen (2013)
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International customer satisfaction analysis Dubai, Moskau, Mumbai und Shanghai, Waldner Laboreinrichtungen (2013)
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The price information behavior in retail and its determinative factors, an investigation in different commodity groups, Aarhus University, School of Business and Social Sciences (2013)
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Analysis of animal protection as an influencing factor on the purchase of poultry products / Bruderhahn Initiative, Holle, (2013)
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Development of the research design for the analysis of the purchasing behavior of tourists in Vorarlberg, Chamber of Commerce Bodensee-Oberschwaben, Wirtschaftskammer Vorarlberg (2012)
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Customer satisfaction and image analysis for the target group schools, Waldner Laboreinrichtungen (2012)
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Analysis of the requirements of users of domestic and mobile care and mobility aids to the sanitary trade, Invacare GmbH (2012)
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Designing analysis of leasing models for safety systems, Bosch Sicherheitssysteme (2012)
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Analysis of asset builders, Internationales Bankhaus Bodensee (2011)
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Cause analysis of changed sales figures for motorhomes and caravans, Dethleffs GmbH & Co. KG (2011)
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Analysis of the factors influencing the purchase of yogurt with special consideration of the naturalness factor, Danone GmbH (2011)
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Influence of social responsibility on the purchasing behaviour of young people, Verein Sozialkauf Bodensee-Oberschwaben (2010)
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Customer satisfaction analysis, NN (2009)
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Analysis of possible motifs for the purchase of electrostimulation devices for the control of incontinence, Neurotech GmbH (2009) - GWA price in Gold
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Analysis of confidence-promoting factors in the physician-patient relationship, AOK-Ostwürttemberg (2009)
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Comparison of attitudes toward trademarks in Germany and Russia, Metro AG (2009)
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The development of Generation 50+ and its impact on retail marketing, Universität Göttingen, real, - Handelsgesellschaft (2009)
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Factors influencing willingness to purchase trademarks, Universität Göttingen (2007)
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The behavior of generation 45+ in the health care market, Schindler Parent GmbH (2007)
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Influence of spirituality on consumer behaviour, University of Johannesburg (2007)
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Image analysis of the Berufsakademie Baden-Württemberg (2006)