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"The methods used in market research are as diverse as their key issues. The wrong methodology, which is often not recognized, leads to distorted results and thus to wrong decisions in the company.

As part of my professorship, I am constantly working on methods, their reliability and, above all, their suitability for practical use.  Based on this knowledge I would be happy to conceive the optimal analysis for your issue - pragmatic, action-oriented and with the aim and the methodology of the scientist. Important decisions require reliable information."

Prof. Dr. Thomas Dobbelstein


  • Managing Director Customer Research 42 GmbH

  • Professor at Baden-Württemberg Cooperative State University (DHBW), Ravensburg

  • Several years of activities as vice chancellor of DHBW Ravensburg, member of the top management of a media wholesaler and consultant at the Institute for Retail Research at the University of Cologne

  • Study of economics and PhD at the universities of Marburg and Cologne

  • Honorary Professor at Durban University of Technology

  • Advisory Board Durban University of Technology Business School

  • Supervisory board Privalor AG

  • Advisory council 9 Levels Institute for Value Systems

  • Advisory council Johanniter-Unfall-Hilfe e.V., Regionalverband Oberschwaben/Bodensee 

  • Management body SETA Wholesale and Retail Leadership Chair at Cape Peninsula University of Technology, Cape Town

  • Most published honorary associated/full Prof. (Durban University of Technology)

  • Best Paper Award Nordic Wholesale and Retail Association  

  • Science Transfer Price city of Ravensburg

  • Elsevier Most Innovative Research Paper Award

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