University Projects

  • Past Corona - Patients' requirements on medical practices, VISION PRAXIS (2020)

  • Acceptance of Multi-Channel-Technologies, Walbusch foundation chair for Multi-Channel-Management (2019)

  • Making puzzles attractive for non-Puzzlers, Ravensburger AG (2019)

  • Market potential and target groups analysis to increase leads and conversion, mein-gardinenshop.de (2019)

  • Recommendations for strategic market positioning and operational optimization based on fundamental target group analyzes, Regio Airport Mengen (2018/19)

  • Reservations and fears of consumers towards smart home products -  EURONICS, University of Applied Science Albstadt-Sigmaringen, Universtty of Johannesburg (2018)  

  • Analysis of customer-specific purchase decisions processes for shredders - HSM (2018)

  • Status and development potential of digitization in the county of Ravensburg – Landkreis Ravensburg (2017)

  • Availability Check / Click & Collect / Click & Reserve - Multi-channel use and its determinants in Germany - Walbusch foundation chair for Multi-Channel-Management (2017)

  • Comparison of online and offline shopping for selected product groups in South Africa and Germany – University of Pretoria / National Research Foundation South Africa (2017)

  • Future and digitization of the commercial dishwasher - Winterhalter Deutschland GmbH (2016)

  • Image and reputation analysis - Vom Fass AG (2016)

  • Determinants for selecting a course of study - Sector Education and Training Authority and Wholesale and Leadership Retail Chair (2016)

  • Determinants of the use of price-search engines, Aarhus University, School of Business and Social Sciences (2015)

  • Requirements of self-employed physicians regarding banking services, an empirical analysis in the district of Ravensburg, Kreissparkasse Ravensburg (2015)

  • Motivation for visiting inner cities - a trade-oriented analysis – Stadt und Wirtschaftsforum Ravensburg (2015)

  • Satisfaction analysis of students at Baden-Württemberg, Cooperative State University, Ravensburg (2014)

  • Future perspectives for the Baden-Württembergische Chinagesellschaft (2014)

  • Analysis and recommendations for the medium-term orientation of business policy, Kürschner Mayer, Wangen (2013)

  • International customer satisfaction analysis Dubai, Moskau, Mumbai und Shanghai, Waldner Laboreinrichtungen (2013)

  • The price information behavior in retail and its determinative factors, an investigation in different commodity groups, Aarhus University, School of Business and Social Sciences (2013)

  • Analysis of animal protection as an influencing factor on the purchase of poultry products / Bruderhahn Initiative, Holle, (2013)

  • Development of the research design for the analysis of the purchasing behavior of tourists in Vorarlberg, Chamber of Commerce Bodensee-Oberschwaben, Wirtschaftskammer Vorarlberg (2012)

  • Customer satisfaction and image analysis for the target group schools, Waldner Laboreinrichtungen (2012)

  • Analysis of the requirements of users of domestic and mobile care and mobility aids to the sanitary trade, Invacare GmbH (2012)

  • Designing analysis of leasing models for safety systems, Bosch Sicherheitssysteme (2012)

  • Analysis of asset builders, Internationales Bankhaus Bodensee (2011)

  • Cause analysis of changed sales figures for motorhomes and caravans, Dethleffs GmbH & Co. KG (2011)

  • Analysis of the factors influencing the purchase of yogurt with special consideration of the naturalness factor, Danone GmbH (2011)

  • Influence of social responsibility on the purchasing behaviour of young people, Verein Sozialkauf Bodensee-Oberschwaben (2010)

  • Customer satisfaction analysis, NN (2009)

  • Analysis of possible motifs for the purchase of electrostimulation devices for the control of incontinence, Neurotech GmbH (2009) - GWA price in Gold

  • Analysis of confidence-promoting factors in the physician-patient relationship, AOK-Ostwürttemberg (2009)

  • Comparison of attitudes toward trademarks in Germany and Russia, Metro AG (2009)

  • The development of Generation 50+ and its impact on retail marketing, Universität Göttingen, real, - Handelsgesellschaft (2009)

  • Factors influencing willingness to purchase trademarks, Universität Göttingen (2007)

  • The behavior of generation 45+ in the health care market, Schindler Parent GmbH (2007)

  • Influence of spirituality on consumer behaviour, University of Johannesburg (2007)

  • Image analysis of the Berufsakademie Baden-Württemberg (2006)